No, not me. I am low maintenance. I am so low maintenance its like non-existent. Really. Just ask my wife. Right honey? (It's okay - she doesn't read this so you can trust me when I say that.)
Seriously, not only are lawyers high maintenance, but they aren't even good about being high maintenance. I mean, if Diane Lane wants to get all high maintenance on me, that would be fine. I would just break out Unfaithful and watch it with her and all would be good in the world. I am sure some woman would think Captain Jack Sparrow could get all high maintenance on her and she would be fine with it. But the folks who are all high maintenance in the legal world cannot back it up. At least in this reporter's humble view. (See Guy, Family)
Let me start with a favorite of mine. Jay Foonberg. Jay Foonberg is considered some Godlike person among people in the ABA. Apparently he knows something about opening and running a law firm. Well, they think he does. The ABA recently had a seminar called "How to Hang Your Shingle and Start Your Firm" with Foonberg as the speaker. Now, let me see how many problems I have with this.
First, Foonberg is on Twitter. And if by on, I mean he has 1 follower. I don't know about the rest of you, but if I am going to sit through some presentation about running a law firm, I would like to know about the latest technology - preferably from someone who uses it. Hey, I don't know if Twitter is the next big thing, especially for lawyers, but shouldn't dude at least be able to tell me he uses it? Of course, this is probably expecting too much from a guy who doesn't blog. But, he is affiliated with Solo Practice University- which may be the biggest waste of money for sole practitioners. Solo Practice is just repackaging other people's ideas - ideas that are mostly free. It is like paying for an aggregator. Why? Please tell me why.
Second, Foonberg doesn't use proper English on his website. Now, those of you who are regular readers of my blog will recall some posts where I did not use proper English. I think I broke out with "You can blame it on the rain cause the rain don't mind and the rain don't care." We all know that this should be "You can blame it on the rain because the rain doesn't mind and the rain doesn't care." But, I am not writing this to get clients or to have people pay $180 for a book. Especially a book where you are already supposed to know 85% of the material. I am paying you $180 for 15% of the material. That means the book should cost over $1,000. Yes, Foonberg, for $1,000 I would rather go to the Moonlight Bunny Ranch than read your lack of command of the English language. How about you don't put your own writing in quotes on your own freaking website.
But, Foonberg isn't the only one. How about Scott Greenfield? He writes some blog Simple Justice. I don't know what simple justice is. If I did, I think I would cry. There is nothing simple about justice. But, that's just me. Greenfield has a blog post today about blogging. Yes, he blogged about blogging when he claims to be a lawyer who represents people and not a marketing guy. In fact, he called a marketing guy a whore. Of course, Greenfield is marketing without calling it marketing. Its like putting your money in the mattress and then not calling it saving. You are still saving it - just not in a bank. If Greenfield doesn't think he is marketing with his blog, he is more of a diva than I thought. In his blog, he doesn't capitalize Twitter, he puts periods outside of the quotation marks, he screws up figures of speech (it is not "on both accounts" but rather "on bouth counts" and it is "As I said" not "Like I said."), and he uses sentence fragments. That must be why he and Foonberg get along so well.
Greenfield, however, and his buddies Mark Bennett and Brian Tannenbaum, make VH1's Diva's show look like the small time. These three were invited to speak at a seminar with me. Now, I don't know that I would go to listen to me speak. But, I might. After all, I know what I am going to say and I am not afraid to say it. (Of course, the problem could be the sponsor of the seminar may wuss out now that I have called these guys out or the sponsor could man up and let me do what I proposed. I am hoping for the latter since we are brothers without hair.) Anyway, these three wouldn't go to the seminar unless someone pays for their travel. Really? Who the hell pays anyone to travel to a seminar these days? I haven't seen that happen in years and I invited speakers for the State Bar of California for years. But, apparently, when you market your law practice without admitting it is marketing, you think you need to be treated differently. Its a bit like when someone comes out to Sunday Soccer and they don't want us to shoot at them. If you don't want to get hit with the ball, get off the field.
I don't know about this. I don't understand why so many lawyers are such divas. Look, we put our pants on one leg at a time just like the maid and the cook and the septic tank cleaner and the freaky parents of that kid Falcon. (By the way, you aren't bright enough to pull off a hoax like that, Eagle and Sparrow, or whatever the hell your names are. Did you really think you wouldn't get caught? Of course, you wonder why ABC hasn't been running 24 hours of these folks on Wife Swap. You know ABC would do anything to make a buck.) Anyway, there are way too many lawyers who think they are way too good. You are a person. Your mom and dad had a sperm and an egg meet just like everyone else. You spent 40 weeks or so in the womb. The difference? You kept going to school.
So memo to those called out in this blog post: stop with the nonsense. Foonberg, I have $5 for your book. That is about all it is worth. When you can figure out how to run a modern law practice and not an Abraham Lincoln law practice, call me. The other three - stop thinking you are so advanced because you don't market your law practice. You do. And stop being a diva. Go to the conference and feel free to rip into me. I know I will do my homework and be prepared to explain the flaws in people who refuse to hire experts to help market their law firms.
Oh, and the offer I made to Barrett and Fairley applies to you guys (and you really old men) too: more than happy to debate you publicly on this!
Monday, October 19, 2009
Tuesday, October 13, 2009
Legal Marketers
I interrupt this work day to bring you a rant.......a rant about people who want to get me more work. Or, so they claim. I think they really just want to get more money in their pockets. Why do I think that? Because its true.
Like any profession, there is good and bad. Good cops and bad cops. Good lawyers and bad lawyers. Good drug......no wait, only bad drug dealers. But you get the idea, right? There is good and bad in everything. Let me go through the bad first.
There are two people who give lawyer marketing a bad reputation. Really bad. How bad are they? I would rather be called an ambulance chaser than be associated with these two. I would rather be called a snake oil salesman than be associated with these two. I would rather...........well, you get the idea. After all, my blog readers, all 4 of you, are smart!
Stephen Fairley and David Barrett should be renamed Double Trouble. Wasn't that a video game in the 80s? No that was Double Dragon. Good game. I could never beat it. But they had some wicked (for my northeastern readers) karate moves. Anyway, I got an email from Fairley last week. Trust me when I tell you that my third grader understands better use of punctuation and capitalization. Shall I show you? Do you actually dare me? Do you think I would make up something like that without proof? Do I look like I use hyperbole? Okay, fine, here goes:
"I'm Sick And Tired Of The Government Offering Stimulus Packages To Everyone Except Those Who Need It The Most"
Seriously? That is what you have for me? I am supposed to pay you almost $1,000 for your "retreat" and you write with the first letter of each word capitalized. Seriously? Dude, my 3rd grader knows you don't do that. Heck, my cute little kindergartener knows that you do not do that. I think I met a 4 year old who knows not to do that.
Now this is bad. But, wait there is more. Or, as he puts it, there is a B*O*N*U*S. Seriously, are we in third grade or something? What the heck is up with the little "*" between every letter? Does that make it stand out more? Or does it make your idiocy stand out more? I mean, I feel dirty after reading that. It is like I received a note from a 7th grade girl. I need to go shower.
Anyway, dude fake twitters you. Ever notice that you are being followed on twitter by some nice looking woman? And then ever go read her posts? They all read about the same way: "RAINMAKER is the best" and "It is so big at the RAINMAKER." First, why do you need to fake twitter people? I know, I am going to start calling that "pulling a dumbarse" instead of calling it "pulling a Fairley" since I don't want to give dude that much respect. Second, compensating much? I know I just need one twitter account to keep people updated. I don't need like 10. To me, having 10 twitter accounts is like driving an H3 - you must be lacking in some department.
Now, you can't take Fairley by himself. That would be so unFairley like. Fairley has a partner in crime. A boy wonder if you will. A Robin. His name is David Barrett. And he is "THE WORLD'S MOST LINKEDIN LAWYER.........." (Okay, for that to be funny, go back and read it as if you were the guy who does the intro for the Superheros cartoons.) Yes, dude is the world's most linkedin lawyer.
I am pretty sure most of my non-lawyer readers, both of you, will not even know what Linked In is. Heck, most lawyers don't know what it is. And of those of us who do, 8 out of 10 don't care. The other 2 care because they made some money off of Linked In and think they can do it again. I guess I should have reduced my fraction to 4 out of 5, but then I feel like a toothpaste commercial. And what does this Linked In lawyer do? Good question. If you find out, will you let me know?
I know. He sends Spam Links. (Spam on Linked In, get it?) I get more crap on Linked In from this one guy then I do from everyone else combined. And I am not even "linked" with him. I dumped him after he offended me. Again. No, instead he joins every lawyer group known to Linked In and spams the groups. Do you know how obnoxious spam is? Take that and multiply it by 10 because it is from a lawyer. Then multiply it by another 100 because it is from some guy who, best as I can tell, makes his living being linked to other people. That would be like some guy being famous because his wife had 8 kids and they couldn't raise them. Oh wait, that does happen. Sorry.
I guess because you can link to a lot of people you know something about marketing. That would be like me claiming I know something about sewing because I watch a lot of sewing. Really, I do. My wife and her friend sew and I watch. I guess I can now teach people how to sew because I saw it a lot. Just because you can connect to people through some website does not mean you can teach me how to market a law firm!
Seriously, if this is the future of legal marketing we are in trouble, folks. The legal profession is going to go the way of newspapers. We are doomed. If it takes spam and fake twitter accounts and being linked to people through some made up website to market to lawyers and you are going to teach those lawyers how to market, you need to get a clue. That is not marketing. That is called "get rich quick." Although, I would guess that they haven't gotten rich since I keep getting their crap.
Good, ethical lawyer marketing can be done. Want proof? Go see Mark Merenda at Smart Marketing or Allison Sheilds at LegalEase Consulting, Ben Glass at Great Legal Marketing, Jay Fleischmann at LegalPracticePro or Grant Griffiths at G2Webmedia. It can be done. I promise. But stop with the spam. Stop with the grandiose titles. Stop with the fake offers. Stop with all of that nonsense.
By the way, I know this will get back to these two, as well as to some of these other fake marketers. Those who know me well know I don't just sit and hide behind my computer. You think I am wrong? I will debate anyone, anytime, anywhere about ethical, honest lawyer marketing. As Kirsten Dunst would say "Bring it on."
Like any profession, there is good and bad. Good cops and bad cops. Good lawyers and bad lawyers. Good drug......no wait, only bad drug dealers. But you get the idea, right? There is good and bad in everything. Let me go through the bad first.
There are two people who give lawyer marketing a bad reputation. Really bad. How bad are they? I would rather be called an ambulance chaser than be associated with these two. I would rather be called a snake oil salesman than be associated with these two. I would rather...........well, you get the idea. After all, my blog readers, all 4 of you, are smart!
Stephen Fairley and David Barrett should be renamed Double Trouble. Wasn't that a video game in the 80s? No that was Double Dragon. Good game. I could never beat it. But they had some wicked (for my northeastern readers) karate moves. Anyway, I got an email from Fairley last week. Trust me when I tell you that my third grader understands better use of punctuation and capitalization. Shall I show you? Do you actually dare me? Do you think I would make up something like that without proof? Do I look like I use hyperbole? Okay, fine, here goes:
"I'm Sick And Tired Of The Government Offering Stimulus Packages To Everyone Except Those Who Need It The Most"
Seriously? That is what you have for me? I am supposed to pay you almost $1,000 for your "retreat" and you write with the first letter of each word capitalized. Seriously? Dude, my 3rd grader knows you don't do that. Heck, my cute little kindergartener knows that you do not do that. I think I met a 4 year old who knows not to do that.
Now this is bad. But, wait there is more. Or, as he puts it, there is a B*O*N*U*S. Seriously, are we in third grade or something? What the heck is up with the little "*" between every letter? Does that make it stand out more? Or does it make your idiocy stand out more? I mean, I feel dirty after reading that. It is like I received a note from a 7th grade girl. I need to go shower.
Anyway, dude fake twitters you. Ever notice that you are being followed on twitter by some nice looking woman? And then ever go read her posts? They all read about the same way: "RAINMAKER is the best" and "It is so big at the RAINMAKER." First, why do you need to fake twitter people? I know, I am going to start calling that "pulling a dumbarse" instead of calling it "pulling a Fairley" since I don't want to give dude that much respect. Second, compensating much? I know I just need one twitter account to keep people updated. I don't need like 10. To me, having 10 twitter accounts is like driving an H3 - you must be lacking in some department.
Now, you can't take Fairley by himself. That would be so unFairley like. Fairley has a partner in crime. A boy wonder if you will. A Robin. His name is David Barrett. And he is "THE WORLD'S MOST LINKEDIN LAWYER.........." (Okay, for that to be funny, go back and read it as if you were the guy who does the intro for the Superheros cartoons.) Yes, dude is the world's most linkedin lawyer.
I am pretty sure most of my non-lawyer readers, both of you, will not even know what Linked In is. Heck, most lawyers don't know what it is. And of those of us who do, 8 out of 10 don't care. The other 2 care because they made some money off of Linked In and think they can do it again. I guess I should have reduced my fraction to 4 out of 5, but then I feel like a toothpaste commercial. And what does this Linked In lawyer do? Good question. If you find out, will you let me know?
I know. He sends Spam Links. (Spam on Linked In, get it?) I get more crap on Linked In from this one guy then I do from everyone else combined. And I am not even "linked" with him. I dumped him after he offended me. Again. No, instead he joins every lawyer group known to Linked In and spams the groups. Do you know how obnoxious spam is? Take that and multiply it by 10 because it is from a lawyer. Then multiply it by another 100 because it is from some guy who, best as I can tell, makes his living being linked to other people. That would be like some guy being famous because his wife had 8 kids and they couldn't raise them. Oh wait, that does happen. Sorry.
I guess because you can link to a lot of people you know something about marketing. That would be like me claiming I know something about sewing because I watch a lot of sewing. Really, I do. My wife and her friend sew and I watch. I guess I can now teach people how to sew because I saw it a lot. Just because you can connect to people through some website does not mean you can teach me how to market a law firm!
Seriously, if this is the future of legal marketing we are in trouble, folks. The legal profession is going to go the way of newspapers. We are doomed. If it takes spam and fake twitter accounts and being linked to people through some made up website to market to lawyers and you are going to teach those lawyers how to market, you need to get a clue. That is not marketing. That is called "get rich quick." Although, I would guess that they haven't gotten rich since I keep getting their crap.
Good, ethical lawyer marketing can be done. Want proof? Go see Mark Merenda at Smart Marketing or Allison Sheilds at LegalEase Consulting, Ben Glass at Great Legal Marketing, Jay Fleischmann at LegalPracticePro or Grant Griffiths at G2Webmedia. It can be done. I promise. But stop with the spam. Stop with the grandiose titles. Stop with the fake offers. Stop with all of that nonsense.
By the way, I know this will get back to these two, as well as to some of these other fake marketers. Those who know me well know I don't just sit and hide behind my computer. You think I am wrong? I will debate anyone, anytime, anywhere about ethical, honest lawyer marketing. As Kirsten Dunst would say "Bring it on."
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