So last night I was laying in bed and a commercial came on for the Elk Grove Auto Mall. We see the Mayor of Elk Grove, Gary Davis, and the Vice Mayor, Jim Cooper. We see a few more folks from the City and a member of the Cosumnes CSD board. They all say how great the Elk Grove Auto Mall is and why we should shop there. Basically, it comes down to money.
Now, let's spend about 30 seconds analyzing this:
1. Why is the mayor or the vice mayor in an ad for any business? That is an endorsement of that business. Do they shop at the auto mall? Are they willing to be in ads for other local businesses? I don't see Jerry Brown endorsing Intel or Apple or Google.
2.Or are they now in the endorsement business? What about other businesses? Is the endorsement up for sale? If you bring in $1,000,000 in sales tax revenue, will the mayor be in your ad? What about $2,000,000? Do you have some magic number that applies? I didn't realize politicians endorsed local businesses.
3. Why don't they ask the Elk Grove Auto Mall why their ads aren't shot in Elk Grove? Look at the freaking tv ads. How many of them are done in Old Sac or downtown? Apparently, we should give our money to the Auto Mall but the Auto Mall should not give their money locally? Really? Is that how it works now? We support them and they spend their money elsewhere?
4. Why are city employees in the ads at all? Did the Auto Mall pay for their time to be in the ads? Are taxpayers paying for their time? Is this something that is covered by their employment?
5. Does anyone buy a car based on the endorsement of politicians anyway? Seriously, would you buy a product because of a politician recommendation? I wouldn't.
Okay, short rant over. I can go on and on, but you get the point.
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