Legal Marketers

I interrupt this work day to bring you a rant.......a rant about people who want to get me more work. Or, so they claim. I think they really just want to get more money in their pockets. Why do I think that? Because its true.

Like any profession, there is good and bad. Good cops and bad cops. Good lawyers and bad lawyers. Good drug......no wait, only bad drug dealers. But you get the idea, right? There is good and bad in everything. Let me go through the bad first.

There are two people who give lawyer marketing a bad reputation. Really bad. How bad are they? I would rather be called an ambulance chaser than be associated with these two. I would rather be called a snake oil salesman than be associated with these two. I would rather...........well, you get the idea. After all, my blog readers, all 4 of you, are smart!

Stephen Fairley and David Barrett should be renamed Double Trouble. Wasn't that a video game in the 80s? No that was Double Dragon. Good game. I could never beat it. But they had some wicked (for my northeastern readers) karate moves. Anyway, I got an email from Fairley last week. Trust me when I tell you that my third grader understands better use of punctuation and capitalization. Shall I show you? Do you actually dare me? Do you think I would make up something like that without proof? Do I look like I use hyperbole? Okay, fine, here goes:

"I'm Sick And Tired Of The Government Offering Stimulus Packages To Everyone Except Those Who Need It The Most"

Seriously? That is what you have for me? I am supposed to pay you almost $1,000 for your "retreat" and you write with the first letter of each word capitalized. Seriously? Dude, my 3rd grader knows you don't do that. Heck, my cute little kindergartener knows that you do not do that. I think I met a 4 year old who knows not to do that.

Now this is bad. But, wait there is more. Or, as he puts it, there is a B*O*N*U*S. Seriously, are we in third grade or something? What the heck is up with the little "*" between every letter? Does that make it stand out more? Or does it make your idiocy stand out more? I mean, I feel dirty after reading that. It is like I received a note from a 7th grade girl. I need to go shower.

Anyway, dude fake twitters you. Ever notice that you are being followed on twitter by some nice looking woman? And then ever go read her posts? They all read about the same way: "RAINMAKER is the best" and "It is so big at the RAINMAKER." First, why do you need to fake twitter people? I know, I am going to start calling that "pulling a dumbarse" instead of calling it "pulling a Fairley" since I don't want to give dude that much respect. Second, compensating much? I know I just need one twitter account to keep people updated. I don't need like 10. To me, having 10 twitter accounts is like driving an H3 - you must be lacking in some department.

Now, you can't take Fairley by himself. That would be so unFairley like. Fairley has a partner in crime. A boy wonder if you will. A Robin. His name is David Barrett. And he is "THE WORLD'S MOST LINKEDIN LAWYER.........." (Okay, for that to be funny, go back and read it as if you were the guy who does the intro for the Superheros cartoons.) Yes, dude is the world's most linkedin lawyer.

I am pretty sure most of my non-lawyer readers, both of you, will not even know what Linked In is. Heck, most lawyers don't know what it is. And of those of us who do, 8 out of 10 don't care. The other 2 care because they made some money off of Linked In and think they can do it again. I guess I should have reduced my fraction to 4 out of 5, but then I feel like a toothpaste commercial. And what does this Linked In lawyer do? Good question. If you find out, will you let me know?

I know. He sends Spam Links. (Spam on Linked In, get it?) I get more crap on Linked In from this one guy then I do from everyone else combined. And I am not even "linked" with him. I dumped him after he offended me. Again. No, instead he joins every lawyer group known to Linked In and spams the groups. Do you know how obnoxious spam is? Take that and multiply it by 10 because it is from a lawyer. Then multiply it by another 100 because it is from some guy who, best as I can tell, makes his living being linked to other people. That would be like some guy being famous because his wife had 8 kids and they couldn't raise them. Oh wait, that does happen. Sorry.

I guess because you can link to a lot of people you know something about marketing. That would be like me claiming I know something about sewing because I watch a lot of sewing. Really, I do. My wife and her friend sew and I watch. I guess I can now teach people how to sew because I saw it a lot. Just because you can connect to people through some website does not mean you can teach me how to market a law firm!

Seriously, if this is the future of legal marketing we are in trouble, folks. The legal profession is going to go the way of newspapers. We are doomed. If it takes spam and fake twitter accounts and being linked to people through some made up website to market to lawyers and you are going to teach those lawyers how to market, you need to get a clue. That is not marketing. That is called "get rich quick." Although, I would guess that they haven't gotten rich since I keep getting their crap.

Good, ethical lawyer marketing can be done. Want proof? Go see Mark Merenda at Smart Marketing or Allison Sheilds at LegalEase Consulting, Ben Glass at Great Legal Marketing, Jay Fleischmann at LegalPracticePro or Grant Griffiths at G2Webmedia. It can be done. I promise. But stop with the spam. Stop with the grandiose titles. Stop with the fake offers. Stop with all of that nonsense.

By the way, I know this will get back to these two, as well as to some of these other fake marketers. Those who know me well know I don't just sit and hide behind my computer. You think I am wrong? I will debate anyone, anytime, anywhere about ethical, honest lawyer marketing. As Kirsten Dunst would say "Bring it on."